Every author when asked to present a promotion plan can bring up the most obvious item such as building a website or a blog. But when asked what else they will do to get the word out about their book, they usually have to really think about it. This promotional effort is really critical in building a buzz about your book.
The author taking an active role in his or her promotion is a little bit of a new thing. Used to be the publisher went the promo route on the author’s behalf and they could focus on what they did best, write. The changing industry and unfortunate downsizing recently has shifted the plan and now the author is the key player in the promotion game.
Today, there are many ways to promote a book. None of them is an island and useful unto itself however, so be sure to mix and match, and keep changing up the plan.
I promote at many social networks including the big three, Facebook, Twitter, and Myspace. There are plenty more out there and I challenge you to try out having blogs in several places like LiveJournal, Journalscape, and Gather. See, readers have blogs in all those places, and as a writer, we should, too.
I recommend having a website of course, and keeping it updated. I have recently changed mine from a static site to a WordPress theme that I host onmy domain and can change at will. Again, this keeps people coming back! They love new info about you, your writing, and the life of a writer.
Also, I recommend radio. You can find a ton of them at BlogTalkRadio and book yourself a tour just with radio shows. Fans of online radio will soon get curious about you when you appear on a few of these. My radio show has had over 1,800 listens as of this time. That means a lot of people are checking out radio.
Writing articles is another great way to get noticed by readers. You oftentimes get a chance to place your bio and book info at the end of such pieces, which in turn will help build a readership and fan base.
The best bit of advice for a new author in the throes of promoting is to remember not to be obnoxious with your promo. I have recently heard that for every ten tweets you place on Twitter, only one should be a promo. Instead, build relationships between you and your potential readers. Allow mutual interest and friendship to do the heavy lifting of selling for you.
Kim Smith is the author of the Shannon Wallace Mysteries, several contemporary romances, and most recently, a YA time travel. She is also the hostess for the wildly popular Introducing WRITERS! radio show on Blog Talk Radio.